Devilishly Disabled (By Matt Emo) is a brand which adds humour to everyday situations faced by those with disabilities. We spread a message of inclusion and empowerment. The brand is about spreading a message of inclusion; it’s about removing the barriers and uncertainties surrounding disability. It’s about allowing a disabled person to be seen in a pub, club or out shopping and being able to say “hey this guy/girl clearly has a sense of humour”, I’m going to talk to them.

This was a seriously fun illustrative branding project, one that required lots of sketching! The brief I was given was fairly open and I was given the freedom to explore my own ideas for the style of the character. The only requirement was that the character had to have certain poses and expressions. I was tasked with creating a series of characters, an illustrated brand/logo, poster design and an initiative online website to allow people to buy tshirts.  Seriously fun little illustration project!

Click here to view the website