Lydia was looking for simplistic ecommerce website for her family business – Up Market Gifts in Holsworthy.

The requirements for the website design was for it to be simple, easy to navigate and mostly importantly to look beautiful. I recommended that we used silhouettes so that the website loads quickly, but also allows the design to be simple. We decided to draw silhouettes of objects from the shop with the colours matching the branding – pink and white.

Furthermore, to make the website a bit quirky.  We decided to use an interesting silhouette as the background of the menu – which ended up being a flower across the top of the website.