Branding for Budelicious – Bude’s Food Festival for 2018

Rupert from The Falcon approached me to produce the branding for Budelicious – Bude’s Food Festival for 2018. Not to be confused with the Bude For Food Festival. BFF has been suspended. Until BFF can be reestablished, a smaller Festival will be held called Budelicious, it has the same goals and will include the same key activities.

The design styling evokes ‘modern’ design. The chalky typefaces and the simple food illustrations support this. Black was deliberately chosen as the base colour and red as the secondary colour to disrupt the food industry and announce something completely new. Typically brown and green colours are used in food industry branding designs.

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Dan Livingstone - Associate Professor - Interactive Systems, Plymouth University