Competition Entry of a 3D Autumn Architectural Design

Here is a 3D autumn design for the Architectural Academy competition. The criteria were: storytelling, aesthetics and impact. Furthermore, to increase the chances of winning the design had to have a meaning beyond just the image; perhaps it will bring you to tears, make you laugh, or remind you of something you’d almost forgotten. It also stands out in a crowd, and dares to be different. (EmptyEasel 2013)

Therefore with this quote in mind my intention was to portray an image that tells a story of a young mother and daughter having a deep talk about growing up whilst enjoying the fireworks display overlooking the city. To strengthen the statement I wanted to portray a young family growing up in a neighborhood where vandalism has taken place, in the hope that the design can relate to some people in there real lives. This is also another factor that contributes to making good artwork.

>Overall, It took just over a month to complete with over 100 alterations before I landed on the exact design that felt right. Awesome fun and a massive learning curve.

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Testimonials

Dean recently created an excellent animated logo for my website, Bude & Beyond (www.budeandbeyond.co.uk). What I never realised at the outset was how much time, effort, discussion, creativity and dedication goes into producing a logo. After an initial discussion, Dean created many versions, in different colour schemes and formats, which he also animated. He sought appropriate feedback and went the extra mile to ensure that the colours and design were absolutely spot on. I was very impressed at his determination to get it right and to re-create and adapt until both he and I were both very happy with the final result.

So, I’d say Dean’s major strength is communication. I’m not IT-focused, but I appreciate a good-looking website/logo, so it really helps that he is able to discuss ideas in a friendly and accessible way, without over-use of jargon. He explains things well, and will interpret ideas in a client-focused way. He is extremely responsive, so wait times are very short. He listens to his client and creates ideas based on what he hears/understands. He checks all along the way (wording, colours, images, positioning) and will ask: what if we try this? He is also very open to constructive comments. Therefore, he provides plenty of guided choice.

I’m rather proud to now have a Dean Wronowski animated logo already in use on my social media and ready for my website (currently undergoing a major revamp). Dean’s designs are his trademark. Fresh, colourful and lively, they always try to encompass the nature of the product he is working with.

He is a remarkable talent which Bude is fortunate to have

Dawn Robinson - Bude and Beyond