After two amazing challenges which raised well over 30 thousand pounds – Three Peaks Row and The Smugglers’ Challenge have now returned to take on another challenge – The Smugglers’ Return.
Having been involved in the previous challenges with the branding and websites it was an obvious choice for them to approached me. The brief was to create an umbrella branding and a central website for all previous and upcoming challenges whilst giving them complete control of the content and pictures. And most importantly to me, I had complete freedom to design the website and how it interacts to users.
I created a new brand identity reflecting something completely different to what you would typically expect from a charity whilst making you curious about what the charity is about. The result was a silhouette of a character/pirate that jumps Cornwall out at you whilst also bringing the craziness of the charity. The website was built using WordPress and a custom-built theme that allowed me to make it unique to the Smugglers instead of using a theme which looks similar to everyone else.
I am pleased with the result, especially as I had given complete freedom to be creative with not only the logo but the website as well.>> Visit Website