Adam at Bude Brewery in Cornwall, approached me to produce a unique graphic for a new beer product – Porthbhud. Below are the project’s specifics.

• The design must target the 25 years+ age group.
• The designs should convey a sense of fun whilst also incorporating a modern touch.
• The labels must include all legal requirements
• The labeld must include Barrel Rock within the design

As soon as I was given this brief I went to Barrel Rock with a camera and took some photos. Using these photos, I started drawing Barrel Rock and the surrounding features. However, I soon felt the design was lacking something, so I started sketching an octopus as I could visualise wrapping the creatures legs around Barrel Rock which would fit the brief perfectly.

After that, the look came together really quickly and the end result put a huge smile on the faces of the guys at Bude Brewery. I can’t express how much fun this design was to put together!